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Privacy Policy

AVIACIRCLE Ltd is the Agency representing the New York State Division of Tourism in the United Kingdom and the Republic of Ireland.

We understand that privacy is important to you and are committed to protecting it online. AVIACIRCLE, Ltd on behalf of New York State Division of Tourism strives to handle personal data in a manner which is consistent with the local privacy laws that apply.

The purpose of this statement is to inform users of this website what information is collected about them when they visit this site, how this information is used and if it is disclosed.

As set out above, AVIACIRCLE, Ltd on behalf of New York State Division of Tourism is committed to safeguarding your personal data. Whenever you provide such information, we are legally obliged to use your information in line with all relevant laws concerning the protection of personal data, including the UK’s Data Protection Act 1998.

For the purpose of the Data Protection Act 1998, the data controller under this Privacy Policy is AVIACIRCLE, Ltd of Unit D The Quadrant, 28-29 Salisbury Road, Queens Park, London, NW6 6RJ.

1. Sites covered by this Privacy Policy

This Privacy Policy applies to the website – www.nylovesu.co.uk which is the official New York State travel site for UK and Irish visitors, and all of its sub-domains.

The website contains hyperlinks to other websites owned and operated by third parties for your convenience and information only. These third party websites may have their own privacy policies and we urge you to review them. We have no control over the contents of those linked sites or resources, and accept no responsibility for them or for any loss or damage that may arise from your use of them.

2. Types of information we collect

This Privacy Statement covers personal data, non-personal data collection and aggregate reporting.

Personal data

Personal data is defined in the UK’s Data Protection Act 1998 as any data which relates to a living individual who can be identified from such data. AVIACIRCLE, Ltd uses personal data on behalf of Travel To New York to understand better your needs and interests and to provide you with better service. Once you choose to provide us with personal data, you can be assured it will be used only to support your relationship with the State of New York. We take seriously the trust you place in us and will not sell, rent or lease your personal data to others without your permission.

On New York State’s UK website , you can order various guides and maps, request information and subscribe to marketing or support materials associated with New York State. The types of personal data you provide to us on these pages may include name, address, phone number, e-mail address.

Non-personal data

This is data about usage and service operation that is not associated with a specific personal identity AVIACIRCLE, Ltd on behalf of New York State Division of Tourism collects and analyses non-personal data to evaluate the performance of the nylovesu.co.uk website and also how visitors use the website so as to use this data to further improve user experience. Non-personal data we collect may include the pages visited on the website, unique URLs visited within www.nylovesu.co.uk, browser type, IP address, software and hardware attributes and information on geographical location of the user.

We may collect the following types of information:

Mailing address – We may collect name, email address, postal address and other personal data for the purpose of sending out the maps/guides that you may have ordered on the website.

User communications - When you send emails or other communication to us, we may retain those communications in order to process your inquiries, respond to your requests and improve our services.

Affiliated sites - We offer some of our services, which relate to New York State, in connection with other affiliated websites. Personal data that you provide to those sites may be sent to us in order to deliver the service. We will process such personal data in accordance with this Policy. The affiliated sites may have different privacy practices and we encourage you to read their privacy policies.

Cookies - We may also use cookies. For an explanation, see more information below.

When you visit www.nylovesu.co.uk, we send one or more cookies - a small file containing a string of characters to your computer that uniquely identifies your browser. We use cookies to improve the quality of our service on behalf of New York State by storing user preferences and tracking user trends, such as how people search. Most browsers are initially set up to accept cookies, but you can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features on www.nylovesu.co.uk may not function properly if your cookies are disabled.

AVIACIRCLE, Ltd on behalf of New York State Division of Tourism process personal data on secure servers in the United Kingdom.

3. Disclosure of Your Information

AVIACIRCLE, Ltd will not share personal data with any other third parties without your permission, unless to: (i) respond to duly authorised information requests of governmental authorities; (ii) comply with any law, regulation, subpoena, or court order, (iii) help prevent fraud or to enforce or protect the rights and properties of AVIACIRCLE, Ltd on behalf of New York State Division of Tourism; or (iv) to protect the personal safety of its employees.

AVIACIRCLE, Ltd will disclose personal data about you internally to only those employees who may require access to it for the purpose of fulfilling their duties on behalf of New York State and to third parties for the supply of goods and services in relation to New York StateTourism, for New York StateTourism website administration, or elsewhere when you have consented to such disclosures, or where such disclosures are required or permitted by law. These third parties are contractually bound only to use personal data to perform the services that we hire them to provide on behalf of Travel To New York. More information about such third parties is given below.

Third Party Service Providers: AVIACIRCLE, Ltd employ other companies and individuals to perform certain functions on Travel To New York’s behalf. Examples include fulfilling orders for maps and guides that were placed online, delivering packages and sending postal mail, providing marketing assistance, providing search results and links (including paid listings and links). Such third party providers have access to personal data needed to perform their functions, but may not use it for other purposes. Further, they must process the personal data in accordance with this Privacy Policy and as permitted by the UK's Data Protection Act 1998.

The data that we collect from you may be transferred to, and stored at, a destination outside the European Economic Area ("EEA"). It may also be processed by employees operating outside the EEA who work for us or for one of our third party providers. Such persons may be engaged in, among other things, the fulfilment of your order, the processing of your payment details and the provision of support services. By submitting your personal data, you agree to this transfer, storing or processing.

Where we have given you (or where you have chosen) a password which enables you to access certain parts of our site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the Internet is not always completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

4. Choices for Personal Data

When you order New York State maps/guides, AVIACIRCLE, Ltd may ask you to provide personal data like your postal address. If we use this information in a manner different than the purpose for which it was collected, then we will ask for your consent prior to such use. We will only ever use this information in relation to Travel To New York.

If we propose to use personal data for any purposes other than those described in this Policy and/or in the specific service notices, we will offer you an effective way to opt out of the use of personal data for those other purposes. We will not collect or use sensitive personal data for purposes other than those described in this Policy and/or in the specific service notices, unless we have obtained your prior consent.

You can decline to submit personal data, in which case we may not be able to provide the request to you.

5. Information Security

AVIACIRCLE, Ltd on behalf of New York State Division of Tourism takes appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, third-party storage and processing practices that we employ and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal data to our employees and contractors who need to know that information in order to operate, develop or improve our services on behalf of Travel To New York. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

6. Access to Personal data

You may renew, update or delete personal data that we hold about you by contacting us as detailed below.

The UK’s Data Protection Act 1998 gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of £10 to meet our costs in providing you with details of the information we hold about you.

7. Contacting Us

We value your opinions. If you have comments or questions about our privacy policy, please email info@nylovesu.co.uk or write to us at:

New York State Division of Tourism - UK Office
c/o AVIACIRCLE Ltd, Unit D The Quadrant, 28-29 Salisbury Road, Queens Park, London, NW6 6RJ
Tel: +44 (0)20 7644 6115  fax: +44 (0)20 7625 7989

8. Changes to Privacy Policy

Each version of this Policy will be identified at the top of the page by its effective date. Please note that this Privacy Policy may change from time to time. We reserve the right to add to or amend this privacy policy at our sole discretion, without prior notice to you. Please review our privacy policy on a regular basis to make sure you have read the latest version and you understand what we do with your personal data.


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